Natural vs. Synthetic

There is no current legal definition for the term "natural" when talking about skin care products & cosmetics. Companies have their own in-house definitions for words like botanical, pure, organic, and natural, as a result we as consumers are at the mercy of the producers and manufacturers. Companies dedicate huge marketing budgets in promoting the natural aspects of their products and use terms like natural and organic. This has lead to confusion among consumers making it hard to choose the right products. The most important aspect to focus on when purchasing skin care products & cosmetics is the list of ingredients, become aware of common chemicals that should be of concern. The industry of Sin Care Products & Cosmetics is widely untested and we don't know the long term effects of some of the synthetic ingredients put into our products. At BTrue Naturals we have set standard definitions to help you in your search for safe effective natural skin care products. You can insure the products we sell follow these guidelines.