- The industrial dye process involves a solution that is dumped into the rivers across the world, this leaves a dye sludge. Millions of tons are being dumped world wide

BTrue Naturals is promoting products for clean living. We have sought out to bring you companies that focus on using natural ingredients, create higher standards for our company, help educate people on safe and effective products, find companies who are environmentally aware. All the products we carry at BTrue Naturals are free of coal tar along with many other toxic chemicals. The products we carry have no artificial colors, no artificial fragrances, no parabens, no phthalates, no propylene glycol, no SLS/SLES, no animal testing.

A few products of interest might be that contain no coal tar or synthetic colors are:

John Maters Organics Lavender Rosemary Shampoo for Normal Hair

John Maters Organics Lavender & Avocado Intensive Conditioner

Lafe's Natural and Organic Baby Oil

Dr. Bronner's Magic Pure Castile Classic Liquid Soap 16oz.